Which method is often used to gather customer feedback in a golf facility?

The method of using focus groups to gather customer feedback in a golf facility is effective because it allows for in-depth discussions with a small group of participants. Focus groups provide qualitative insights, enabling management to understand customer opinions, preferences, and experiences in a conversational setting. This qualitative feedback is valuable as it can uncover nuances and ideas that might not surface through more quantitative methods.

In contrast, while market segmentation is crucial for understanding different customer demographics and tailoring services accordingly, it does not directly collect customer feedback. Social media analytics can provide insights into customer sentiments but may lack the depth and detail that comes from direct engagement with customers. Advertising campaigns primarily focus on promoting services rather than gathering feedback, making them less relevant for understanding customer preferences and experiences directly.