What should the tournament's promotional strategy prioritize to attract a larger audience?

Focusing on public engagement and accessibility is crucial for a tournament's promotional strategy aimed at attracting a larger audience. This approach allows for a more inclusive experience, inviting a diverse range of spectators to participate and enjoy the event. By prioritizing community involvement and ensuring that the event is accessible to all, organizers can foster a sense of belonging and excitement around the tournament, which can lead to increased attendance.

Public engagement can take various forms, such as hosting community events leading up to the tournament, offering discounted tickets, or providing outreach programs that educate and entice local populations. Accessibility might include ensuring that venues are reachable for everyone, taking into account transportation options, and providing facilities for individuals with disabilities. When the public feels that they can actively participate or have a voice in the event, it increases their investment in it.

High-profile media coverage, celebrity endorsements, and exclusive invitations can serve specific functions in attracting attention but may not effectively build a broader audience or community engagement. These strategies often cater to a more niche audience, focusing on the elite aspects of the tournament rather than working to draw in larger, more varied crowds. By emphasizing engagement and accessibility, the tournament can create an inviting atmosphere that enhances spectator experience and encourages greater participation.