If the business objective is to increase tournament play, where should promotions be directed?

Promoting to the golfing public at large is crucial when the business objective is to increase tournament play. This group encompasses a broad audience that actively participates in or is interested in golf. By targeting promotions at this demographic, a business can engage potential players and spectators, creating awareness and encouraging participation in tournaments. Effective promotions can include advertising campaigns, social media outreach, and special events aimed at drawing in enthusiasts who may not be aware of ongoing tournaments or might need a motivation to participate.

In contrast, while charity organizations, large corporate sponsors, and influential club members can play important roles in the golf ecosystem, their focus typically leans more towards fundraising, sponsorship, and networking rather than directly increasing tournament participation. Engaging the broader golfing public ensures a wider reach and promotes greater interest and involvement in golf tournaments, which is essential for achieving the stated business objective.