How can a facility determine the viability of a promotional program?

To determine the viability of a promotional program, interviewing the target group is particularly effective because it provides direct insights from the consumers who the program is designed to attract. Engaging with the target audience allows the facility to gather qualitative data about their preferences, interests, and reactions to the proposed promotional strategies. This feedback can help gauge the potential success of the program and identify any adjustments that may be needed to better meet consumer desires or needs.

Additionally, understanding the target group through interviews can uncover motivations and barriers that might not be apparent through other data sources. This knowledge is crucial because it ensures that the promotional program aligns with what the consumers value and are likely to respond to positively, fostering a more effective marketing approach.