Do moments of truth occur each time facility employees come into contact with customers?

Moments of truth refer to critical points of interaction between a service provider and customers, where customers form impressions about the quality of service they receive. These moments occur whenever facility employees come into contact with customers, regardless of the frequency or nature of the interactions. Each interaction can shape the customer's perception, whether positive or negative, making it essential for employees to consistently deliver high-quality service. This understanding emphasizes the importance of employee training and awareness, as every encounter has the potential to influence customer satisfaction and loyalty.